RESQSKI ANNOUNCES KEY IMPROVEMENTS FOR PIONEERING ELECTRONIC SKI FINDER
– New base tag technology and range of accessories launched at Ski and Snowboard Show
RESQSKI (www.resqski.com), the electronic ski finder for powder skiers, has announced key product improvements and range extensions. These are being featured at the company’s stand (E62) at the Ski & Snowboard Show, 30th October to 3rd November. Using RF (radio frequency) technology, RESQSKI can find a lost ski buried up to a metre in snow and from as far away as 30 metres. The company is also announcing a price reduction, from £98 to £88.
Following a highly successful launch season, Resqski is introducing new base tag technology. The reinforced tag is now designed to anticipate crossed-ski impact. The company is also improving the tag’s adhesion by moving to the world class adhesive, 3M – VHB. The new adhesive pad is fused to the rubber base of the tag using a vacuum plasma technology.
Chris Chadwick, CEO and creator of RESQSKI Ltd, said:
“We are delighted with customer response following our launch season when both the concept and technology were well received. We have tested the product around the world, from Japan to the Alps to North America, and this has led to this development of a more robust base tag. Using the screws provided, the tag is now virtually bullet-proof.”
RESQSKI has also introduced two accessory packs to give customers added flexibility in using the Resqski system. The Homing Tag Pack comprises two base tags and two homing tags, for an additional pair of skis. The current handheld can support two sets of skis. This ‘Mr and Mrs’ pack facilitates full use of this at minimum cost (no additional handheld need be purchased). It will cost £49.
The new Base Tag Pack, containing simply two base tags, caters for the powder ski enthusiast with more than one pair of skis. He/she simply transfers the homing tags to the base tags on the other set of skis. The cost is £19.
Chadwick summed up:
“We have had a very successful first year and the reaction from consumers, trade and ski professionals alike to our product and concept has been excellent.
We have also made great strides in retail distribution. In the UK Resqski will be available in a number of top ski shops. It will also be on sale in top outlets in the Alps. We have also made global sales inroads via distributors in Holland, Japan, Australia and the USA.”
Resqski is currently available in the UK at: Snow+Rock, Covent Garden, Chertsey and Hemel Hempstead branches; Edge & Wax, West Sussex; The Piste Office, Nottingham; Ski Bartlett, Hillingdon; Snowfit, Norwich and other retailers. In the Alps it is available in top outlets in Chamonix, Morzine, Verbier, Zermatt, Nendaz, Andermatt, Interlaken and Davos.
RESQSKI is exhibiting at Stand E62 at the Ski & Snowboard Show at Earl’s Court, London, from 30th October to 3rd November.
Pics available on request.
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RESQSKI Q & A
Q: WHAT IS RESQSKI?
A: RESQSKI is an electronic ski finder for powder skiers that locates lost skis submerged under the snow.
Q: WHAT’S THE PROBLEM BEING SOLVED?
A: For most skiers who stay on the piste, there is no problem. For off-piste skiers, losing a ski is an ever-present fear. The ski planes under the powder and disappears in seconds. It can end up 10 metres away from where you fall and take 10 minutes/a half hour – or never – to find. It can ruin your day and, at best, disrupt the enjoyment of the rest of the ski group waiting for you.
Q: WHAT OTHER SOLUTIONS ARE OUT THERE?
A: There are 2: leashes and ribbons. They are both time consuming and fiddly. Ribbons easily rip and fall out. Leashes can be dangerous due to the sharp edges of the skis potentially slicing through your ski clothes.
Q: HOW DOES RESQSKI WORK?
A: It works using RF (radio frequency) technology. A credit card–sized handheld transceiver communicates with specially developed homing tags that lead you to the lost ski using flashing lights and sonic beeps. The lights move from red to green and the beeps get ever louder and more frequent as you get closer to the ski.
Q: WHAT DOES IT CONSIST OFF?
A: A handheld transceiver and two ski tags. The ski tags comprise a base tag attached to the ski either between the bindings or at the front of the ski, using a powerful adhesive and screws; a removable homing tag and a ‘dummy’ tag.
Each tag is ‘registered’ to a specific numbered button on the Handheld so that your skis can be searched for individually by the Handheld. Another set of ski tags (purchased separately) can be registered to buttons 3 & 4 on the Handheld.
The tags are designed so that the Homing tag can be taken out of the Base Tag for storage. A Dummy Tag is supplied to fill the Base Tag to give a clean, streamlined appearance when RESQSKI is not needed for operation.
Q: WHAT ELSE IS GOOD ABOUT IT?
A: RESQSKI’s ski homing tags are waterproof and shockproof with a novel switching mechanism that means batteries hardly ever have to be replaced.
Q: HOW MUCH DOES IT COST?
A: Full pack will retail at £88; Homing Tag Pack £49; Base Tag Pack £19.
Q: WHERE CAN I BUY IT?
A: Currently at www.resqski.com. In the UK: Snow+Rock, Covent Garden, Chertsey and Hemel Hempstead branches; Edge & Wax, West Sussex; The Piste Office, Nottingham; Ski Bartlett, Hillingdon; Snowfit, Norwich and other retailers (see website for full retailer list). In the Alps: Ski Service and Evasion Sport, Verbier; Snell Sports, Chamonix; Alpine-Sports, Morzine; Stoked, Zermatt; Mariethoz, Nendaz; Meyers Sporthaus, Andermatt; Vertical Sports, Interlaken; Salewa Mountainshop, Davos.
Q: WHO ARE RESQSKI?
A: RESQSKI LTD is a new UK-based company set up by two businessmen, Chris Chadwick and Colin Brotherston.
Q: WHERE IS IT MADE?
A: RESQSKI is a new product designed in the UK (patent pending). The core technology has been provided by UK based Loc8tor Ltd, a multi-award winning company specialising in location-based devices and RF consumer electronics. The tag casing is manufactured by specialist UK based injection moulding company, Miniplas, of Welwyn Garden. The product is finally assembled by RESQSKI in their facilities near Portsmouth.
Chris Chadwick, CEO and creator
Chris’s first entrepreneurial venture was as an ice cream vendor in New York at the age of 19. He dumbly thought it a good idea to work for big companies like Cadbury Schweppes, American Express and Axa and finally figured out that life’s too short to play out other people’s ideas.
Colin Brotherston, Technical and Production Director
A Design Engineer, Colin has worked across a variety of industry sectors. He launched his own company, Concept Design Matters Ltd, in the field of precision mechanism design and mechatronics.
Charlie Chadwick, European Sales & Marketing Director
Up to now Charlie’s lifestyle choice has been – “ski the unskiable”. As a full-time instructor he worked in Zermatt in Switzerland and Treblecone in New Zealand. He’s also competed in giant slalom and slalom as well as free-ride competitions, including North Face Free-Ski Open in NZ. Qualified in Mountain Leadership (European mountain safety qualification) and an expert powder skier, he was the perfect choice to join our team to help develop RESQSKI.
PO Box 126
Tel: 07876 350375
For further information please contact:
Stewart Ross (Ross Media Relations)
Tel: 07966 540787
Chris Chadwick (RESQSKI)
Tel: 07876 350375